Predatory Marketing: What Everyone in Business Needs to Know to Win Today's Consumer
- ISBN-10
- 0767901894
- ISBN-13
- 9780767901895
- Category
- Business & Economics
- Pages
- 288
- Language
- English
- Published
- 1998-01
- Publisher
- Broadway
- Authors
- Robert L. Shook, C. Britt Beemer
Description
Explores the buying habits of the American consumer while offering advertising, public relations, customer service, and strategic planning advice
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