Collects the author's tongue-in-cheek letters of inquiry and offbeat recommendation to Fortune 500 companies as well as their actual responses, in an entertaining series of correspondences to such companies as Ziploc, Barnes & Noble, and Taco Bell. Original.
A mixture of stories, new tools and methods will enable readers in policy-making, business and product creation to gain a new approach to tackling issues in consumerism. This is a HOW TO book about endings: what to do and how to do it.
Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
This is Bevolo’s seventh book, and the fourth (and final) installment in the Joe Public series. The book is scheduled for release in January 2022.
They make me have to figure out how the information will help me. Not this book. Joe has already done the work so I don't have to. Joe tells me great stories of real companies full of real people that entertain me while I learn the lesson.
He proves it in these pages." (Jay Baer, New York Times bestselling author of Youtility: Why Smart Marketing is About Help Not Hype). "The future of successful brand building, an
This book will be of interest to students, teachers and researchers in a range of fields, including sociology, anthropology, cultural studies, economics and social psychology.
This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius.
Siegel's PROFESSIONAL RESPONSIBILTY Essay and Multiple-Choice Questions and Answers Fifth Edition BRIAN N. SIEGEL J.D., Columbia Law School LAZAR EMANUEL J.D., Harvard Law School MARSH C. BRILLIANT J.D., Whittier Law School Revised by ...
They search for product information, They compare prices, print coupons, and shop online. Case studies in the book detail the experiences of Best Buy, American Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster.
With ground-breaking case studies from the likes of E.On Energy, Hyundai Motor Company and Bupa, this cutting-edge book will empower companies to take control of customer experience and deliver long-lasting and impactful change.