Winning Power: Canadian Campaigning in the Twenty-First Century
- ISBN-10
- 0773590374
- ISBN-13
- 9780773590373
- Category
- Political Science
- Pages
- 260
- Language
- English
- Published
- 2014-03-01
- Publisher
- McGill-Queen's Press - MQUP
- Author
- Tom Flanagan
Description
Campaigns are central to the practice of modern democracy and integral to political participation in the twenty-first century. In Winning Power, Tom Flanagan draws on decades of experience teaching political science and managing political campaigns to inform readers about what goes on behind the scenes. While the goal of political campaigning - using persuasion to build a winning coalition - remains constant, the means of achieving that goal are always changing. Flanagan dissects the effects of recent changes in financial regulation and grassroots fundraising, the advent of the "permanent campaign," as well as the increase in negative advertising. He pulls these themes together to show how tactics are employed at specific points in a campaign by providing a firsthand account of his management of the Wildrose Party campaign in Alberta's 2012 provincial election. Lifting the veil of campaign secrecy, he provides a candid account of the successes and mistakes the newly formed party made in an election that nearly toppled the four-decade-long dynasty of Alberta's Progressive Conservatives. Modeling its campaign on the 2006 campaign that brought Stephen Harper to 24 Sussex Drive, Wildrose combined grassroots fundraising, an innovative platform that reached out to its electoral coalition, a carefully scripted leader’s tour, as well as negative and positive advertising in the race towards leadership. Success for the party seemed within reach until breakdowns in message discipline in the campaign’s final week caused the Wildrose tide to ebb. Citing diverse sources such as game theory, evolutionary psychology, and Aristotelian rhetoric, Flanagan explores the timeless aspects of campaigning and emphasizes new strategies of coalition-building. For future campaigners, Winning Power provides textbook illustrations of what does and doesn't work.
Get the book
Other editions
-
- 2014-03
- 243 pages
- Paperback
- McGill-Queen's Press - MQUP
-
- 2014
- 234 pages
- Paperback
- McGill Queens Univ
Similar books
-
Digital Cities: The Internet and the Geography of Opportunity
By Karen Mossberger, Caroline J. Tolbert, William W. FrankoTimberlake, Jeffrey M., AaronJ. Howell, and Amanda Staight. 2011. “Trends in the Suburbaniza— tion of Racial/ Ethnic Groups in U.S. Metropolitan Areas, ...
-
TVA and the Tellico Dam, 1936-1979: A Bureaucratic Crisis in Post-industrial America
By William Bruce Wheeler, Michael J. McDonaldFor example , on January 12 , 1972 , the newly - formed Timberlake Advising Boardcomposed of people from TVA , Boeing , various state agencies , and local ...
-
Encyclopedia of U.S. Political History
By Andrew Robertson, Michael A. Morrison, William G. ShadeIn 1816, Margaret married John Timberlake, a ship's purser in the U.S. Navy, but her conduct continued to be criticized. According to local gossip, ...
-
Drug Control Policy: Essays in Historical and Comparative Perspective
By William O. WalkerClark, Deliver Us From Evil, 218-23; Bonnie and Whitebread, The Marihuana Conviction, 5-15, 28, 32-45; Timberlake, Prohibition and the Progressive Movement, ...
-
Economic Politics in the United States: The Costs and Risks of Democracy
By William R. KeechNor was it to actasa centralized depository, an officeof discountfor commercialbanks, ora lender of last resort” (Timberlake 1978, p. 4).
-
Milton Friedman
By William RugerRichard Timberlake likewise thought Friedman was a “scintillating teacher” (Timberlake 1999, 22). Finally, Becker noted that “no course had anywhere near ...
-
The Libertarian Illusion: Ideology, Public Policy and the Assault on the Common Good
By William E. HudsonIdeology, Public Policy and the Assault on the Common Good William E. Hudson ... 191 Timberlake, Justin, 88 Tocqueville, Alexis de, 26 Townsend, Francis, ...
-
Taxing Choice: The Predatory Politics of Fiscal Discrimination
By William Shughart IIKrauss, Melvyn B., and Edward P. Lazear, eds. 1991. Searching for Alternatives: Drug-Control ... Paul, Randolph E. 1954. ... Timberlake, James, H. 1963.
-
A Short History of American Industrial Policies
By William R. NesterRichard H. Timberlake, The Origins of Central Banking in the United States ... Industrial Policy, and Rational Ignorance,” in Claude E. Barfield and William ...
-
The Boiling Point
By Todd WerdebaughIt 's like when someone judges you that way, and I know it 's because I 'm ... the one 's they judge and criticize have to deal with the pain they cause?