Brand Command: Canadian Politics and Democracy in the Age of Message Control

Brand Command: Canadian Politics and Democracy in the Age of Message Control
ISBN-10
0774832045
ISBN-13
9780774832045
Category
Branding (Marketing)
Pages
528
Language
English
Published
2017-02-15
Author
Alex Marland

Description

"Canada's style of politics has changed in the last two decades. More recently, ministers have been kept on a short leash. MPs parrot the same catchphrases across the country. Journalists are shunned. Government information is hidden. Why is this happening? To get to the bottom of this, Alex Marland conducted over seventy interviews with political insiders, reviewed internal political files, and submitted dozens of access to information requests. He discovered that in the face of rapid changes in communication technology, the PMO relies on corporate marketing strategies to centrally control government messages and influence voters. At the core of the strategy is brand control; at stake is democracy as we know it."--

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