Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization
- ISBN-10
- 0787965111
- ISBN-13
- 9780787965112
- Category
- Business & Economics
- Pages
- 432
- Language
- English
- Published
- 2003-02-03
- Publisher
- John Wiley & Sons
- Authors
- James D. Bamford, Benjamin Gomes-Casseres, Michael S. Robinson
Description
Successful business alliances today are critical to the competitiveadvantage of many companies. Mastering Alliance Strategy presentsstate-of-the-art thinking and practices for using partnershipseffectively. This essential resource will help you understand anduse alliances better, whether you are a new or seasoned allianceprofessional, a business-development specialist, a line manager, ora top executive. The authors argue that the secrets to success lienot solely in the intricacies of a deal but also in the strategyand organization behind the deal. They draw ideas and tools fromyears of research and reporting on four elements that are key to aneffective alliance strategy: * Designing the alliance and crafting the agreement * Managing the alliance after it is launched * Leveraging a constellation of alliances * Building an internal alliance capability
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