Making Health Communication Programs Work: A Planner's Guide
- ISBN-10
- 0788100807
- ISBN-13
- 9780788100802
- Category
- Communication in medicine
- Pages
- 131
- Language
- English
- Published
- 1992
- Publisher
- DIANE Publishing
Description
Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strategy selection, selecting channels and materials, developing materials and pretesting (pretesting -- what it can and cannot do, pretesting methods, plan and conduct pretests), implementing your program, assessing effectiveness, feedback to refine program and more. Each chapter includes a 3selected readings2 section. Includes: information sources, sample forms, glossary, bibliography, etc. Photos and drawings.
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