Going Global: Four Entrepreneurs Map the New World Marketplace
- ISBN-10
- 0788153587
- ISBN-13
- 9780788153587
- Series
- Going Global
- Pages
- 117
- Language
- English
- Published
- 1998-03
- Authors
- Alan M. Webber, William C. Taylor
Description
For anyone wondering how this new global economy works, this book provides fascinating & information-packed interviews with four pioneers who are taking their companies beyond the curve of change: David Whitwarm , CEO of Whirlpool Corp., Kenichi Ohmae, former Chairman of McKinsey & Co., Barbara Kux, VP of Nestle, & John Doert, a venture capitalist. The marketplace they are mapping involves adventure, high stakes, & intense pressure, but also memorable voyages & dramatic discoveries that make for "must" reading for Americans who wonder where their businesses are or should be headed in the future.
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Other editions
-
- 2021-02-25
- 400 pages
- Paperback
- Bloomsbury Publishing USA
-
- 2019-02-11
- 116 pages
- Paperback
- Createspace Independent Publishing Platform
-
- 2017-03-02
- 120 pages
- Ebook
- Routledge
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