Gives you the tools you need to enhance your communications skills in order to "sell" your ideas to top management. Whether you're proposing an innovative new project, pushing a visionary idea, or selling a high-ticket product or service, this guide gives you the ammunition to blast away resistance, apathy, or doubt & get upper management to enthusiastically follow you. Shows you how to come across as a strong, confident, & competent leader who projects credibility & charisma.You'll find proven advice for presenting information, ideas, & concepts in a professional, innovative way that stirs the hearts & minds of your audience.