Contemporary Sales Force Management
- ISBN-10
- 0789001136
- ISBN-13
- 9780789001139
- Category
- Business & Economics
- Pages
- 332
- Language
- English
- Published
- 1998
- Publisher
- Psychology Press
- Author
- Tony Carter
Description
Analyzes current trends in the marketplace for sales managers seeking to align resources and strategic effort. Unites theoretical perspectives with examples and case studies of practical techniques for utilizing automation, updating crisis management policies, and raising sales through the use of customer advisory groups, video conferencing, database management, and industry software. Other subjects include TQM, international sales, and globalization. Includes chapter summaries and discussion questions. For managers, entrepreneurs, and business professionals and students. Paper edition (unseen), $29.95. Annotation copyrighted by Book News, Inc., Portland, OR
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