Does your staff deliver the highest quality service possible? Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality, Tourism, and Leisure highlights concepts and strategies that will improve the delivery of hospitality services, and provides clear and simple explanations of theoretical concepts as well as their practical applications! Practitioners and educators alike will find this book to be invaluable in their businesses and in preparing students for the business world. This essential book provides you with clear, comprehensive explanations of theoretical concepts and methods that will give you the competitive edge in this fast-changing field. Topics covered include: services management marketing operations management human resources management service quality management Service Quality Management in Hospitality, Tourism, and Leisure brings together an array of pertinent materials that will measure and enhance customer satisfaction and help you provide superior hospitality services, and groups them in easy-to-use clusters for quick reference.
This Book Highlights Concepts And Strategies That Will Improve The Delivery Of Services, And Provides Clear And Simple Explanations Of Theoretical Concepts And Their Practical Applications.
In two parts, this text firstly looks at the issues from both an academic and practitioner perspective.
SERVICE QUALITY MANAGEMENT IN HOSPITALITY, TOURISM, AND LEISURE
Advances in Hospitality and Leisure, a peer-review series, delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism.
This book aims to develop an awareness of the underpinning theories of quality as applicable to leisure and tourism.
Pearson/Prentice-Hall, New Jersey. Lovelock, C., Wirtz, J. and Chew, P. (2009) Essentials of Services Marketing. Pearson Education, South Asia. MacLeod, D. and Clarke, N. (2009) Engaging for Success: Enhancing Performance Through ...
The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality.
After an overview of benchmarking concepts and processes, this essential book explores: benchmarking’s strengths and weaknesses ways to apply benchmarking to tourist facilities and destinations the role of customer satisfaction and ...
'Empowerment: HR strategies for service excellence' shows managers and students the importance of empowerment as part of human resource strategy.
Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing ...