Handbook of Niche Marketing: Principles and Practice

Handbook of Niche Marketing: Principles and Practice
ISBN-10
078902330X
ISBN-13
9780789023308
Category
Business & Economics
Pages
256
Language
English
Published
2006
Publisher
Psychology Press
Author
Tevfik Dalgic

Description

This book reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave.

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