The Marketing Research Guide
- ISBN-10
- 0789024160
- ISBN-13
- 9780789024169
- Category
- Business & Economics
- Pages
- 444
- Language
- English
- Published
- 2006
- Publisher
- Routledge
- Authors
- Bruce Wrenn, Robert E. Stevens, Philip K. Sherwood
Description
Here is the newest edition of a marketing research classic-the original edition was named an Outstanding Academic Book by Choice Magazine-updated to include essential information about online sources of data and Internet surveys, as well as an advanced statistical analysis chapter. You'll find step-by-step instructions to take you through the complete marketing research process, plus worksheets, sample proposals, questionnaires, and a copy of a final report-all designed to clarify the "how," "when," and "why" of marketing research.
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