Sports-talk Radio in America: Its Context and Culture
- ISBN-10
- 0789025906
- ISBN-13
- 9780789025906
- Category
- Radio and baseball.
- Pages
- 221
- Language
- English
- Published
- 2006
- Publisher
- Psychology Press
Description
Sports-Talk Radio in America looks at major-, medium-, and small-market stations across the United States that feature an all-sports format, with a focus on the unique personalities and programming strategies that make each station successful. Broadcasters, journalists, and academics provide insight on how and why this media phenomenon has become an important influence of American culture, examining the guy talk broadcasting approach, the traditional sports-emphasis approach, HSOs (hot sports opinions), localism in broadcasting, how sports talk radio builds communities of listeners, and how reckless, on-air comments can actually build ratings.
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