Marketing Research: Text and Cases
- ISBN-10
- 0789027461
- ISBN-13
- 9780789027467
- Series
- Marketing Research
- Category
- Business & Economics
- Pages
- 464
- Language
- English
- Published
- 2007
- Publisher
- Psychology Press
- Authors
- Bruce Wrenn, David L. Loudon, Robert E. Stevens
Description
This textbook takes students through each stage of designing and conducting marketing research and interpreting the resulting data. Topics include (for example) sample size, the interviewing relationship, hypothesis testing, and report formats. The second edition features a new section on using Internet surveys. The CD-ROM is an SPSS 11.0 data disk containing a variety of practice cases.
Get the book
Other editions
-
- 2023-11-01
- 256 pages
- Ebook
- Thakur Publication Private Limited
-
- 2022-02-02
- 360 pages
- Paperback
- Independently Published
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