Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media

Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media
ISBN-10
0789748371
ISBN-13
9780789748379
Series
Content Marketing
Category
Internet marketing
Pages
217
Language
English
Published
2011-10-01
Publisher
Que Publishing
Author
Rebecca Lieb

Description

Anyone with any kind of digital presence is a publisher. That includes web sites, but also businesses that blog, are present on social media sites such as Facebook, YouTube or Twitter, and even companies that publish and disseminate content digitally, such as white papers, e-books, podcasts, etc. The reason for this shift is clear: it's easier and cheaper than ever to have a digital presence - and to use your digital profile to market to your customers and prospects. Doing so reduces, and in some cases, eliminates, the need for advertising. Why buy media when you ARE the media? But as we all know, with great power comes great responsibility. What kind of content should you publish? In what forms, and on what platforms? How do you ensure that you'll keep having things to say, and how will you say them effectively, in a consistent "voice" unique to your organization? How will you know if your content strategy is working?

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