Corporate Communication: Theory and Practice
- ISBN-10
- 0791420558
- ISBN-13
- 9780791420553
- Series
- Corporate Communication
- Category
- Business & Economics
- Pages
- 432
- Language
- English
- Published
- 1994-01-01
- Publisher
- SUNY Press
- Author
- Michael B. Goodman
Description
Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.
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Other editions
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- 2023-11-11
- - pages
- Paperback
- SAGE Publications Limited
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- 2020-03-16
- 344 pages
- Paperback
- SAGE Publications Limited
-
- 2018-12-06
- 360 pages
- Paperback
- John Wiley & Sons
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