Communication Theories: Origins, Methods, and Uses in the Mass Media
- ISBN-10
- 0801304636
- ISBN-13
- 9780801304637
- Series
- Communication Theories
- Category
- Business & Economics / General
- Pages
- 364
- Language
- English
- Published
- 1992
- Publisher
- Longman
- Authors
- Werner Joseph Severin, James W. Tankard
Description
This volume provides undergraduate students with an introduction to mass communication. Communication Theories examines the historical origins of mass communication theory and discusses communication methods and models. research. The text has been divided into seven parts, each prefaced by a short overview of the section content. good background in the basic communication theories and the chapters have been resequenced for easier use by the student. theory and social sciences such as sociology and psychology. It is also designed to be a supplementary text for media and journalism courses.
Get the book
Other editions
-
- 2001
- 411 pages
- Paperback
- Longman
-
- 1997
- 424 pages
- Paperback
- Longman
-
- 2010
- 411 pages
- Paperback
- Pearson Educacion
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