Communication Theories: Origins, Methods, and Uses in the Mass Media
- ISBN-10
- 0801317037
- ISBN-13
- 9780801317033
- Series
- Communication Theories
- Category
- Language Arts & Disciplines / Linguistics / General
- Pages
- 424
- Language
- English
- Published
- 1997
- Publisher
- Longman
- Authors
- Werner Joseph Severin, James W. Tankard
Description
The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Intenet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication.
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Other editions
-
- 2001
- 411 pages
- Paperback
- Longman
-
- 1992
- 364 pages
- Paperback
- Longman
-
- 2010
- 411 pages
- Paperback
- Pearson Educacion
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