Imagining Consumers: Design and Innovation from Wedgwood to Corning
- ISBN-10
- 0801869145
- ISBN-13
- 9780801869143
- Category
- Business & Economics
- Pages
- 822
- Language
- English
- Published
- 2002-07-22
- Publisher
- JHU Press
- Author
- Regina Lee Blaszczyk
Description
In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket.
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Other editions
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- 2020-03-24
- 408 pages
- Ebook
- JHU Press
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