Managing the President's Message: The White House Communications Operation
- ISBN-10
- 0801899524
- ISBN-13
- 9780801899522
- Category
- Political Science
- Pages
- 400
- Language
- English
- Published
- 2010-04-15
- Publisher
- JHU Press
- Author
- Martha Joynt Kumar
Description
Laced throughout with in-depth statistics, historical insights, and you-are-there interviews with key White House staffers and journalists, this indispensable and comprehensive dissection of presidential communications operations will be key reading for scholars of the White House researching the presidency, political communications, journalism, and any other discipline where how and when one speaks is at least as important as what one says.
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Other editions
-
- 2007-09
- 381 pages
- Paperback
- JHU Press
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