Mass Media and Political Thought: An Information-Processing Approach

ISBN-10: 0803925166
ISBN-13: 9780803925168
Category: Language Arts & Disciplines / Communication Studies
Pages: 350
Language: English
Published: 1985-11
Publisher: SAGE Publications
Authors: Richard M. Perloff, Sidney Kraus

Description

Mass Media and Political Thought is a state-of-the-art collection of original research on the cognitive psychology of political communication. Political information processing is examined in several stages: (1) voters' ability to process political information; (2) voters' motivation to process such information; (3) the effects of political messages; and (4) the impact of these processes and effects on the polity.

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