Mass Communication and Public Health: Complexities and Conflicts

Mass Communication and Public Health: Complexities and Conflicts
ISBN-10
0803939256
ISBN-13
9780803939257
Category
Language Arts & Disciplines
Pages
204
Language
English
Published
1990-08
Publisher
SAGE
Authors
Lawrence Wallack, Charles K. Atkin

Description

The media influence how we live--and die. Tobacco can kill us, yet we continue to smoke. Drinking and driving is a lethal combination, yet we continue to drive when inebriated. Poor diet slowly destroys us, yet we continue to eat unhealthily. Why? Evolving from a national conference, Mass Communication and Public Health examines why public information campaigns have achieved limited success and what can be done to improve their effectiveness. This up-to-date volume has a fourfold focus:

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