Contemporary Marketing and Consumer Behavior

ISBN-10: 080395753X
ISBN-13: 9780803957534
Category: Business & Economics
Pages: 482
Language: English
Published: 1995-05-02
Publisher: SAGE
Author: John F. Sherry

Description

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.

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Other editions

Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook
- 1995-05-02
- 482 pages
- Paperback
- SAGE Publications, Incorporated
Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook
- 1995-05-02
- 482 pages
- Ebook
- SAGE Publications

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