Essentials of Mass Communication Theory
- ISBN-10
- 0803973578
- ISBN-13
- 9780803973572
- Category
- Language Arts & Disciplines
- Pages
- 208
- Language
- English
- Published
- 1995-07-05
- Publisher
- SAGE
- Author
- Arthur Asa Berger
Description
'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound
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