An Introduction to Survey Research, Polling, and Data Analysis
- ISBN-10
- 0803974027
- ISBN-13
- 9780803974029
- Category
- Social Science
- Pages
- 394
- Language
- English
- Published
- 1996-07-16
- Publisher
- SAGE
- Authors
- Jon A. Krosnick, Herbert Weisberg, Bruce D. Bowen
Description
The nature of survey research - The survey process - Sampling procedures - Questionnaire construction - The data collection stage - Coding practices - Designing survey - The process of data analysis - Single-variable statistics - Statistical inference for means - Two-variable tables - Measures of association - Control tables - Correlation and regression - Writing survey reports - Evaluating surveys - The ethics of polls.
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