`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
This book is about why they like certain businesses and not others. It’s about people as consumers. I can almost guarantee that after reading this book you’ll never see the world the same way again.
Rethinking Marketing: Sustainable Market-ing Enterprise in Asia
This groundbreaking book recognises and addresses the urgent need to develop a new understanding of marketing. Based on the involvement of twenty thought leaders from Europe and the US, this...
We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business.
But now there is! LOVED is a hands-on guide to help marketers excel at the fundamentals of product marketing. Martina brings a wealth of real-world experience to this book, as a marketing executive herself. Put simply, I loved LOVED.
Rethinking Marketing: Sustainable Market-ing Enterprise in Asia
Walle surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the theory and practice of marketing and...
Rethinking Marketing: The Entrepreneurial Imperative, Retail Edition
Want to know how Jerome Hiquet, CMO at Tough Mudder, is plotting the brand's future growth? This book's got you covered! If your business has hit a plateau, rethink your brand's marketing to unleash growth.
But now there is! LOVED is a hands-on guide to help marketers excel at the fundamentals of product marketing. Martina brings a wealth of real-world experience to this book, as a marketing executive herself. Put simply, I loved LOVED.