Negative Political Advertising: Coming of Age
- ISBN-10
- 0805808345
- ISBN-13
- 9780805808346
- Category
- Business & Economics
- Pages
- 316
- Language
- English
- Published
- 1991
- Publisher
- Psychology Press
- Authors
- Karen S. Johnson-Cartee, Gary Copeland
Description
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?
Get the book
Other editions
Similar books
-
Going Negative
By Shanto Iyengar, Stephen AnsolabehereAlso, see Michael Pfau and Allan Louden, “Effectiveness of Ad-Watch Formats in Deflecting Political Attack Ads,” Communication Research 21 (1994): 325–41. This article demonstrates that the full-screen format has significant boomerang ...
-
Negative Campaigning: An Analysis of U.S. Senate Elections
By Gerald M. Pomper, Richard R. LauThese analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.
-
Routledge Handbook of Political Advertising
By Marion R. Just, Christina Holtz-BachaThis Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available.
-
Crowded Airwaves: Campaign Advertising in Elections
By David A. Dulio, Candice J. Nelson, James A. ThurberThe chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; ...
-
Negative Campaigning
By Margaret HaerensThis interesting and timely volume explores the effectiveness of negative campaign ads, whether or not negative campaigning has value, the effectiveness of fact-checking, and what fuels negative campaigning.
-
Negative Campaign Advertising. Which effect does New Media have?: Televised and online advertising during the 2016 U.S. presidential election
By Angela GubserMaster's Thesis from the year 2018 in the subject Communications - Media and Politics, Politic Communications, , language: English, abstract: The research question of this master thesis is how the content of political ads on YouTube and on ...
-
Pulp Politics: How Political Advertising Tells the Stories of American Politics
By Jr., Glenn W. RichardsonNewhagon, John E. and Byron Reeves. 1991. “Emotion and Memory Responses for Negative Political Advertising: A Study of Television ... Parry, Robert. 2000. “He's No Pinocchio: How the Press Has Exaggerated Al Gore's Exaggerations.