Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion processes and effects. Persuasion is not simply a science, however -- it is also an art. Today there is a burgeoning persuasion industry that includes advertising, sales, public relations, political consulting firms, and a host of private and public companies that seek to change attitudes and influence social behaviors. USE SECOND PARAGRAPH ONLY FOR GENERAL CATALOGS... Written to enhance students' understanding of persuasion theory and its applications to everyday situations, this book presents an up-to-date review of persuasion theory and research. Attempting to show students how these theories can deepen our understanding of how persuasion is practiced in a variety of real-life situations, it is designed as a text for undergraduate students who wish to know more about concepts of "attitude" and "persuasion," as well as introducing graduate students to theory and research in the field of persuasion. With a broad look at persuasion research, this volume examines psychological approaches to persuasion, interpersonal communication theories, and the interface between persuasion and mass communication, in particular mass media information campaigns. It examines research on cognitive processing of persuasive messages, compliance-gaining in interpersonal contexts, and the effects of large-scale health communication campaigns.
CRIME-PICS II: Manual
Caleb Maddix is a 16 year old entrepreneur, author, keynote speaker, and social media influencer. Maddix is a self made millionaire and has impacted millions of people in the process.
You will be moved, illuminated, and tickled to find that what you seek may already be within your grasp and surely within your potential. If contentment is radical, then this book may well spur a revolution of wellbeing!
Well , they just didn't have the right x - ray machine , ” I lie . “ This new guy is probably better , gonna work out just fine . ” The new guy does . The office is small , much too cramped for a wheelchair , so I position Michael in ...
Estrellas de Hollywood como Samuel Jackson , actores como John Malkovich , pesos pesados como Mike Tyson y raperos como Moses Pelham cultivan el look de los moscódromos pulidos como bolas de billar . Lo único que tienen estos famosos en ...
Beautiful Attitudes: Living Out the Christian Manifesto
致胜态度101: 态度是致胜或失败的决定关键
感謝讓幸福更寬廣
One of the greatest traits of the British is the ability to blame everyone else for the problems of the world, and for our own.
態度決定一切: 你的態度,決定你的成就大小