Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries

Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries
ISBN-10
0805818170
ISBN-13
9780805818178
Category
Business & Economics / Management
Pages
653
Language
English
Published
2002
Publisher
Lawrence Erlbaum
Authors
James E. Grunig, David M. Dozier, Larissa A. Grunig

Description

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions:
*How can we show the value of public relations?
*What is the value of relationships?
*How do relationships affect reputation?
*What does it mean to practice communication strategically?
*How can we measure and evaluate the effects of public relations programs?
*Should communication programs be integrated?
*How does the new female majority in the profession affect communication Excellence?

This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Introducing Management
    Introducing Management
    By David S. Chappell, John R. Schermerhorn, Jr.

    19 Information from E. S. Browning , “ Chip Project Brings Rivals Quality Circle and Its Variations , ” chapter 10 in John R. Campbell , Together , but Cultures Clash , ” The Asian Wall Street Journal ( May Richard J. Campbell and ...

  • 管理是个技术活：管理者必读的高效管理指南
    管理是个技术活：管理者必读的高效管理指南
    By （美）芭芭拉·米切尔, （美）科妮莉亚·甘伦

    员工可以每周在家中工作一两天,或者大多数时间在家工作,并定期到办公室参加会议。听起来好像你的组织许多职位都需要远程办公,也就是说,工作的性质是独立的或需要高度集中精力。如果是这种情况,请考虑允许员工间歇性地(一周一天或两天)在家工作, ...

  • 一线总监的10堂领导课：原哈佛大学商学院教授倾力之作
    一线总监的10堂领导课：原哈佛大学商学院教授倾力之作
    By 查尔斯·C.曼茨, 克雷格·L.皮尔斯

    正如一名法国经济学家让·巴蒂斯特所说,企业家“必须掌握监督以及管理的艺术”。在工业革命时期,一个最主要的工程项目之一就是修建铁路,而当时的铁路分布得太广。为了管理并协调好如此庞大的人力物力资源,组织管理机制应运而生,并得以实施推广。丹尼尔·麦卡 ...

  • Organization And Innovation: Guru Schemes and American Dreams
    Organization And Innovation: Guru Schemes and American Dreams
    By David Knights, Darren McCabe

    While the KM literature takes licence with Polanyi, it also seems to ignore Nonaka and Takeuchi's rejection ofthe idea that knowledge can be managed as opposed to created (see also Von Krogh et al. 2000).5 Von Krogh et al.

  • The Entrepreneur's Complete Sourcebook
    The Entrepreneur's Complete Sourcebook
    By Alexander Hiam, Karen Wise Olander

    For information , please write to : Prentice Hall Career & Personal Development Special Sales , 240 Frisch Court , Paramus , New Jersey 07652. Please supply : title of book , ISBN number , quantity , how the book will ...

  • الذكاء المالي: دليل للمدير لمعرفة ما تعنيه الأرقام في الحقيقة
    By Karen Berman, Joe Knight, John Case

    فهم الأمور المالية ومايكمن خلفها إن المديرين في كل مشروع تجاري أو صناعي يتوقع منهم أن يستخدموا البيانات المالية لاتخاذ القرارات، وتخصيص الموارد، ونفقات الميزانية. ولكن الحقيقة هي أن كثيرين...

  • กลยุทธ์คิดใหญ่: Big Think Strategy
    กลยุทธ์คิดใหญ่: Big Think Strategy
    By Bernd H.Schmitt

    Apple ฟื้นตัวจากการตกต่ำมานานนับทศวรรษได้อย่างไร ?

  • Failures in Organization Development and Change: Cases and Essays for Learning
    Failures in Organization Development and Change: Cases and Essays for Learning
    By Philip H. Mirvis, David N. Berg

    Hornsby , having conducted all the interviews , was convinced that Fenton ( the bank president ) , the Chamber of Commerce president , and several other local businessmen formed a de facto oligarchy for the region .

  • The Spaces of Organisation and the Organisation of Space: Power, Identity and Materiality at Work
    The Spaces of Organisation and the Organisation of Space: Power, Identity and Materiality at Work
    By Karen Dale, Gibson Burrell

    This book examines the role and utilization of workplace 'space': how it is organized; how it can reflect organisational values; how it can affect employee identities; and the many ways in which the physical environment can influence and ...

  • Cases in Operations Management
    Cases in Operations Management
    By James L. McKenney, Richard S. Rosenbloom

    M O D E OWNER LOCATION L E.K. Williams 14 Coral St. 69 D.W. Onan 26 Beach Rd . 14 1 2 3 4 5 6 7 SIGN CLEAR ( LOT ) DELIVER POWER STAKE DIG POUR ORDER .. A.T. Bovril 60 Hacienda 090L The company's dispatcher , Mabel Roark , age 35 ...