Media Effects: Advances in Theory and Research

Media Effects: Advances in Theory and Research
ISBN-10
0805838635
ISBN-13
9780805838633
Series
Media Effects
Category
Mass media
Pages
645
Language
English
Published
2002
Publisher
Taylor & Francis
Authors
Dolf Zillmann, Jennings Bryant

Description

Media Effects covers topics such as intermedia processes and powerful media effects, political communication effects and media influences on marketing communications.

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