Business Plans That Work: For Your Small Business
- ISBN-10
- 0808008587
- ISBN-13
- 9780808008583
- Series
- Business Plans that Work
- Category
- Business planning
- Pages
- 331
- Language
- English
- Published
- 2003
- Publisher
- C C H Incorporated
- Authors
- Alice H. Magos, Steve Crow
Description
"New or existing business owners will find all the essential elements and formulas of a professional business plan, with concrete examples throughout, in this revised guide. Complicated marketing and financial concepts are translated into down-to-earth, practical advice. Included are five updated sample business plans that serve as blueprints for business owners' own plans, with instructions that provide a wealth of detailed information about how a successful small business should operate. Plans are presented for simple, one-person operations, as well as for corporations with many employees. Aspiring business owners learn how to shape a plan to appeal to an intended audience; organize and format a plan in a professional way; describe the ownership, mission, objectives, and keys to success for the business; analyze the business industry, target market, and competition; create a marketing and sales plan; address the important operating processes and personnel issues; create financial statements based on realistic assumptions; and use the business plan as a management tool long after it is completed. This replaces 0808002406."
Get the book
Other editions
-
- 2011-03-18
- 208 pages
- Ebook
- McGraw Hill Professional
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