Winning Strategies for the Indian Market
- ISBN-10
- 0810126958
- ISBN-13
- 9780810126954
- Category
- Business & Economics
- Pages
- 258
- Language
- English
- Published
- 2010-08-31
- Publisher
- Northwestern University Press
- Authors
- Dipak Jain, Anuradha Dayal-Gulati
Description
focuses on India's airline, pharmaceutical, automobile, hospitality, food, and telecommunications industries to create a well-rounded profile of the evolving Indian market. An essay on each business sector describes its market structure, the current state of the industry, the main players, key economic forces, and selected business strategies, analyzing how the sector might develop over the next five to ten years against the backdrop of the deeper economic and demographic transitions that are taking place in India. In sum, this anthology enumerates the challenges and opportunities for companies---both domestic and multinational---doing business in India today.
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