This is a guide to product trade names, brands, and products names, with addresses of their manufacturers and distributors.
This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators.
International Brands and Their Companies
Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Frankfurt am Main (Fachbereich 3: Wirtschaft und Recht), ...
Diploma Thesis from the year 2003 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 75, University of Leeds (Trinity & All Saints College), course: Media Dissertation, language: English, abstract ...
But for those that do, a world of opportunity awaits them. This book is about 21 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand.
, Tokyo "An orderly exposition of how to go about developing your brand globally. This is of great significance not only for European and American companies but increasingly so for pan-Latin American regional companies.
This reference work lists around 25,000 international manufacturers, importers and distributors of nearly 80,000 consumer products.
This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning ...
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
International Brands and Their Companies 1991-92: (Formerly, International Trade Names Dictionary). Over 65, 000 International Consumer Products and ... ;...