The Art of Persuasion: A History of Advertising Photography
- ISBN-10
- 0810914697
- ISBN-13
- 9780810914698
- Series
- The Art of Persuasion
- Category
- Photography / General
- Pages
- 208
- Language
- English
- Published
- 1988
- Publisher
- H.N. Abrams
- Author
- Robert A. Sobieszek
Description
Published in conjunction with a world-touring photographic exhibition, this handsome volume chronicles the evolution of advertising photography from straightforward 19th century product images, to present-day work by Bert Stern, Henry Wolf, Irving Penn and others who create an entire advertisement in a single sophisticated photograph. Print advertising can reflect social climate but is more often a trendsetter, we see here: Edward Steichen's elegantly profiled cigarette lighters, for example, or modernist patterns (Auguste Sander, Moholy-Nagy et al.) of the '20s and '30s, the more recently familiar Marlboro and Hathaway men along with Onofrio Paccione's thigh-bound necklace and Penn's lipstick ""palette.'' Sobieszek, curator of the exhibit, has had a difficult task, since much of the original material, not considered ``art,'' was lost or destroyed. Photography Book Club alternate. --
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Other editions
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- 2019-06-28
- 90 pages
- Paperback
- Independently Published
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