Brides, Inc.: American Weddings and the Business of Tradition
- ISBN-10
- 0812220455
- ISBN-13
- 9780812220452
- Category
- Business & Economics
- Pages
- 320
- Language
- English
- Published
- 2008-08-25
- Publisher
- University of Pennsylvania Press
- Author
- Vicki Howard
Description
Reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. The businesses and entrepreneurs, from jewelers to bridal consultants and caterers, set the stage for today's multibillion-dollar industry.
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