What Were They Thinking?: Marketing Lessons I've Learned from Over 80,000 New-product Innovations and Idiocies
- ISBN-10
- 0812929500
- ISBN-13
- 9780812929508
- Series
- What Were They Thinking?
- Category
- Cases
- Pages
- 240
- Language
- English
- Published
- 1998
- Publisher
- Crown Business
- Authors
- Robert M. McMath, Thom Forbes
Description
Offers humorous lessons of good marketing practices gleaned from such costly product failures as rabbit jerky, Crystal Pepsi, and Crackerjack breakfast cereal
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Other editions
-
- 2011-04-27
- 256 pages
- Ebook
- Currency
-
- 2010-10-01
- 592 pages
- Paperback
- ReadHowYouWant.com
-
- 2009-05-05
- 256 pages
- Ebook
- Harper Collins
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