The Real Thing: Truth and Power at the Coca-Cola Company
- ISBN-10
- 081297364X
- ISBN-13
- 9780812973648
- Series
- The Real Thing
- Category
- Business & Economics
- Pages
- 412
- Language
- English
- Published
- 2005
- Publisher
- Random House Trade Paperbacks
- Author
- Constance L. Hays
Description
A history of the Coca-Cola brand traces its creation after the Civil War through its rise to a dominating force in the worldwide soft-drink business and describes the ambition, technologies, and marketing endeavors that contributed to its growth. Reprint. 25,000 first printing.
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