Foundations of Business Economics
Alfred Marshall explains how a consumer spends his income on different goods and services so as to attain maximum satisfaction. 1. Assumptions of the MU Analysis: a. The cardinal measurability of utility: According to this theory, ...
Foundations of Business Economics: The Contributions of Joel Dean
Managerial Economics: Foundations of Business Analysis and Strategy
While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems.
This is the ideal text for foundation degrees and non-specialist courses for first year undergraduates.
This second edition also includes two new appendices on Careers in Business and Personal Finance. An abundance of study aids is also available within the text and on the student companion website.
The theoretical foundations of management strategy are identified and outlined in this text.
Managerial Economics: Foundations of Business Analysis and Strategy
This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license.