God Bless America: Tin Pan Alley Goes to War
- ISBN-10
- 0813129052
- ISBN-13
- 9780813129051
- Series
- God Bless America
- Category
- History
- Pages
- 422
- Language
- English
- Published
- 2003
- Publisher
- University Press of Kentucky
- Author
- Kathleen E.R. Smith
Description
"Neither group, however, could foresee to what extent the war effort would be defined by advertisers and merchandisers. One advertiser described morale as "a lot of little things," and those little things included beer, chewing gum, tobacco, breakfast cereal - virtually every product on the American market. Selling merchandise was always the first priority of Tin Pan Alley, and the OWI never swayed them from this course."--BOOK JACKET.
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Other editions
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- 2021-10-21
- 288 pages
- Ebook
- University Press of Kentucky
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- 2015-01-13
- 288 pages
- Ebook
- University Press of Kentucky
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