Changing the Game: My Career in Collegiate Sports Marketing

Description

Many Kentuckians and fans of intercollegiate athletics are familiar with the name Jim Host. As founder and CEO of Host Communications, he was the pioneer in college sports marketing. Host's prevailing innovation in collegiate sports was the concept of bundled licensing, which encouraged corporate partners to become official sponsors of athletic programs across media formats. Host and his team developed the NCAA Radio Network and introduced what became known as the NCAA's Corporate Partner Program, which employed companies such as Gillette, Valvoline, Coca-Cola, and Pizza Hut to promote university athletic programs and the NCAA at large. Host was involved with the construction of Rupp Arena, the Kentucky Horse Park, and the KFC Yum! Center. But few know his full story. Changing the Game is the first complete account of the entrepreneur's professional life, detailing his achievements in sports radio, management, and broadcasting; his time in minor league baseball, real estate, and the insurance business; and his foray into Kentucky politics, including his appointments under governors Louie B. Nunn and Ernie Fletcher. This memoir provides a behind-the-scenes look at the growth of big-time athletics and offers solutions for current challenges facing college sports.

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Other editions

• 

  Changing the Game: My Career in Collegiate Sports Marketing

  • 2020-02-24
  • 296 pages
  • Ebook
  • University Press of Kentucky
• 

  Changing the Game: Title IX, Gender, and College Athletics

  • 2022-07-01
  • 343 pages
  • Ebook
  • UNC Press Books
• 

  Changing the Game: Asian Pacific American Female Athletes

  • 2021-07-08
  • 32 pages
  • Ebook
  • Mia Wenjen
• 

  Changing the Game: The Playbook for Leading Business Transformation

  • 2021-07-06
  • 219 pages
  • Paperback
  • John Wiley & Sons

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