Cosmetic surgery is big business. With demand rising, this commercial medical practice has become a modern body custom. To explain the emergence and growth of this demand, Deborah A. Sullivan looks beyond the cultural imperatives of appearance and examines the market dynamics inherent in the business and politics of cosmetic surgery. In so doing, she also considers the effect of commercialization on the medical profession. After reviewing prevailing beauty ideals, Sullivan looks at the social, psychological, and economic rewards and penalties resulting from the way we look. Following a historical overview of the technological advances that made cosmetic surgery possible, she explores the relationship between improved surgical techniques and the resulting increased demand; she also examines the ensuing conflict within the profession over recognition of commercial cosmetic surgery as a specialty. Among the topics covered are sensitive areas such as physician advertising, unregulated practice, and ambulatory surgery, and the consequences of commercialism on medical judgment. Finally, she reveals how physicians and their professional organizations have shaped the ways in which cosmetic surgery is presented in advertisements and women's magazines that would promote patient demand.
Examines current surgical and nonsurgical appearance-changing procedures, assessing the benefits and possible complications, identifying ineffective treatments, and offering criteria for selecting good doctors and facilities.
This plain-English guide walks you through today's top procedures, candidly addressing both the benefits and the risks.
Although procedures like facelifts and abdominoplasties (the 'tummy-tuck') are considered minimally invasive, the anesthetic protocols and regimens here are often overly complex and unnecessarily toxic.
From choosing a doctor to postsurgical recovery, this guidebook for facial cosmetic surgery provides tips for every stage of the most popular procedures including facelifts, lip augmentation, and rhinoplasty.
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The book explains how one can best prepare for a procedure, what to expect during the actual surgery, and how to handle the healing phase.
Norman Shorr, MD, FACS, Robert Alan Goldberg, MD, FACS and Todd Cook, MD "What's New in Ophthalmic Plastic Surgery," journal of the American College of Surgeons, November 2001 Within plastic surgery you can find subspecialty surgeons ...
The didactic video guide features contributions from a Who's Who of superb surgeons and dermatologists that are committed to excellence in their own practices and educational endeavors.
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