What Were They Thinking?: Crisis Communication: The Good, the Bad, and the Totally Clueless
- ISBN-10
- 0813545536
- ISBN-13
- 9780813545530
- Series
- What Were They Thinking?
- Category
- Business & Economics
- Pages
- 248
- Language
- English
- Published
- 2008-08-27
- Publisher
- Rutgers University Press
- Author
- Steve Adubato
Description
Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan." Nationally recognized communication coach and four-time Emmy Awardûwinning broadcaster Steve Adubato has been teaching, writing, and thinking about comm¡unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are: The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever Don Imus: Sometimes saying "sorry" is too little too late Former Attorney General Alberto Gonzales: Authority does not put you above questioning Bill O'Reilly: Know when to stop defending yourself and save face Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you Hurricane Katrina: A natural disaster that led to a larger governmental disaster The Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?
Get the book
Other editions
-
- 2011-04-27
- 256 pages
- Ebook
- Currency
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- 2010-10-01
- 592 pages
- Paperback
- ReadHowYouWant.com
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- 2009-05-05
- 256 pages
- Ebook
- Harper Collins
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