Soft Soap, Hard Sell: American Hygiene in an Age of Advertisement
- ISBN-10
- 0813817889
- ISBN-13
- 9780813817880
- Category
- Social Science / Sociology / General
- Pages
- 168
- Language
- English
- Published
- 1992
- Publisher
- Iowa State University Press
- Author
- Vincent Vinikas
Description
Advertising was the mechanism responsible for Americans' sudden embrace of new standards of hygiene and grooming. By tracking the influence of advertising on changing habits of everyday life, Vincent Vinikas also traces the emergence of advertising as an agency of socialization in modern America. In Soft Soap, Hard Sell, Vinikas shows how advertising functions as a social institution, telling people who they are and how they fit in. He does this by exploring: how advertisers like Lambert Pharmacal created new consumer needs, convincing the public overnight to gargle with a product that previously had been used only to disinfect homes and hospitals; how a barrage of advertising for cosmetics led to a new look for women as Americans grappled with the emancipation of the New Woman of the 1920s; how managing consumer demand through public relations resulted in the birth of the modern beauty parlor; how soap manufacturers united to form the Cleanliness Institute to teach Americans the importance of using soap lavishly; and how popular magazines became the vehicle of both national advertising and national culture in the early twentieth century. Soft Soap, Hard Sell is for the reader interested in the history of social trends and American popular culture. It is a valuable supplementary study for courses in American social and business history, women's studies, and modern mass culture.
Get the book
Similar books
-
Childhood in Global Perspective
By Karen Wells... may be taken in by other family members or they may , as is increasingly the case in Africa , establish their own households , with the eldest children acting as heads of households ( Audemard and Vignikin 2006 ; Robson et al .
-
Understanding Human Behavior and the Social Environment
By Karen Kay Kirst-Ashman, Charles ZastrowIn this best-selling text BY social workers and FOR social workers, Charles Zastrow and Karen K. Kirst-Ashman, nationally prominent social work educators and authors, guide studetns in assessing and evaluating how individuals function ...
-
Understanding Human Behavior and the Social Environment
By Karen Kay Kirst-Ashman, Charles ZastrowKiev , A. ( 1980 , September ) . The courage to live . Cosmopolitan , pp . 301-308 . Kim , N. , Stanton , B. , Li , X. , Dickersin , K. , & Galbraith , J. ( 1997 ) . Effectiveness of the 40 adolescent AIDS - risk reduction interventions ...
-
Mapping the Social Landscape: Readings in Sociology
By Susan J. FergusonCharrière , H. 1969. Papillon . Robert Lafont . ... 6 NOT OUR KIND OF GIRL ELAINE BELL KAPLAN Social research is concerned with the definition and assessment of social phenomena . Many social concepts such as teen pregnancy are ...
-
淡定的爱, 优雅的活
By （美）卡耐基, 张艾佳行走世间，唯有淡定不破：遇事不慌、遇人不躁，拥有淡定、优雅的心，你，就可以重生！——美国心灵教父戴尔 ...
-
Feminism and the Legacy of Revolution: Nicaragua, El Salvador, Chiapas
By Karen KampwirthBooth, John. 1985. The End and the Beginning: The Nicaraguan Revolution. Boulder: Westview. Booth, John, and Thomas W. Walker. 1989. Understanding Central America. Boulder: Westview Borge, Tomás. 1984. Carlos, the Dawn Ls No Longer ...
-
Social Structure and Law: Theoretical and Empirical Perspectives
By William M. EvanReaders will profit from studying this volume which sets forth a rationale for theoretical and empirical contributions to the sociology of law.
-
Race-ing Justice, En-gendering Power: Essays on Anita Hill, Clarence Thomas, and the Construction of Social Reality
By Nell Irvin Painter, Homi K. Bhabha, Kimberlé CrenshawAs I wrote in a recent tribute to Justice Marshall: There appears to be a deliberate retrenchment by a majority of the current Supreme Court on many basic issues of human rights that Thurgood Marshall advocated and that the Warren and ...
-
The Civilizing Process
By Norbert EliasThe Civilizing Process
-
Culture of Complaint: The Fraying of America
By Robert HughesCriticizes Pat Buchanan, Pat Robertson, Jessie Helms, and Ronald Reagan, political correctness, academic obsessions with theory, the art world, American infrastructure, and other targets