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But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.
This is a comprehensive guide to the writing process for public relations practice.
"The goal is not that they can do the steps of the strategy but that they become more comfortable and competent with a new skill." With The Reading Strategies Book, you'll have ways to help your readers make progress every day.
Aimed at students of public relations, this second edition provides practical writing instruction for those preparing to enter the public relations profession.
This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication.
"Strategic Writing" emphasizes the strategic, goal-oriented mission of good media writing, with clear, concise instructions for nearly 40 types of writing documents. Features: Prepares students for a...
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers.
An exploration of strategies for writing up the same research in different ways - preparing the writer for approaching and addressing diverse audiences.
Featuring a wealth of real-life examples, the book helps readers to understand the default strategies students bring to the classroom, and to work collaboratively on developing these into strategies for successful writing.