From the Edge of the World
- ISBN-10
- 081420631X
- ISBN-13
- 9780814206317
- Category
- Economic history
- Pages
- 220
- Language
- English
- Published
- 1994
- Author
- Roger D. Blackwell
Description
A widely acknowledged expert in the field of marketing and consumer behavior, Roger D. Blackwell combines his years of research and teaching with the practical insights he has gained on the changing nature of the world to provide a stimulating look at the lessons that can be learned from world travel. Fast-paced, succinct, and filled with challenging ideas, From the Edge of the World takes readers on a fascinating and informative excursion to five continents to examine why some countries and companies prosper while others do not.
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