Powerful Products: Strategic Management of Successful New Product Development
- ISBN-10
- 0814405665
- ISBN-13
- 9780814405666
- Category
- Business & Economics
- Pages
- 274
- Language
- English
- Published
- 2000
- Publisher
- Amacom Books
- Authors
- Russell W. Radford, Roger BEAN
Description
Successful new product development is crucial to building and maintaining a competitive position for any company. This text offers a strategic method for integrating the corporate strategic plan, clearly defined markets, and a repeatable development process into a new product development program.
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