The Customer Differential: The Complete Guide to Implementing Customer Relationship Management
- ISBN-10
- 081440622X
- ISBN-13
- 9780814406229
- Category
- Business & Economics
- Pages
- 212
- Language
- English
- Published
- 2001
- Publisher
- AMACOM/American Management Association
- Author
- Melinda Nykamp
Description
This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.
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