Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy
- ISBN-10
- 0814415563
- ISBN-13
- 9780814415566
- Category
- Business & Economics
- Pages
- 451
- Language
- English
- Published
- 2011
- Publisher
- Amacom Books
- Author
- Andrew J. Sherman
Description
This is a comprehensive guide to setting up and running a franchise or licensing operation, with a particular emphasis placed on how to use these two techniques as powerful business growth strategies.
Get the book
Other editions
-
- 2004
- 436 pages
- Paperback
- AMACOM/American Management Association
Similar books
-
Franchising and Licensing: Two Powerful Ways to Grow Your Business in Any Economy
By Andrew ShermanComprehensive and applicable to domestic and international franchising initiatives alike, this go-to guide remains the industry standard for insights on expanding your business.
-
Franchising and Licensing: Two Powerful Ways to Grow Your Business in Any Economy
By Andrew ShermanGrowing your business doesn't have to be messy or complicated. This indispensable reference provides legal insider insight into how to leverage the intellectual capital of your company to generate new revenue.
-
Franchising and Licensing
By Andrew J. ShermanIn a newly updated revision of a book relied upon by thousands of business executives, here is the strategic guide you've been looking for to help you create and manage an efficient, profitable, and trouble-free business growth plan, and ...
-
Franchising and Licensing of Public Service in Florida
By Joseph W. LittleThis looseleaf volume covers the regulation and licensing issues pertaining to local government franchising, public utilities, taxicab services, ambulance services, cable television, and other aspects of public service franchising under ...
-
Media Franchising: Creative License and Collaboration in the Culture Industries
By Derek JohnsonRoberta E. Pearson and William Uricchio (New York: Routledge, 1991); Janet Wasko, Understanding Disney: The Manufacture of Fantasy (Malden, MA: Polity, 2001). Keith Negus, Music Genres and Corporate Cultures (London: Routlege, 1999), ...
-
In Good Company: Managing Intellectual Property Issues in Franchising
By World Intellectual Property OrganizationA key to Ya Kun's intellectual property is its know-how represented in its trade secrets. The company's coveted kaya jam recipe is a closely guarded family trade secret, and it is manufactured in a separate, family-owned facility by ...
-
Success in Franchising
By Vincent A. GabrielSuccess in Franchising
-
How to Grow Your Company Through a Franchise Or License Business Model
By Ángel Manuel Montaña Pedrero, Carlos MontañaThis book covers the following areas: Business Operations Structure: Build a solid foundation with financial management, marketing, and compliance strategies.
-
Enterprise Liability in Commercial Relationships: Including Franchising, Licensing, Health Care Enterprises, Successor Liability, Lender Liability, and Inherent Agency
By Phillip I. Blumberg, Kurt A. StrasserTraditional corporation law (or "entity" law) no longer covers the challenges presented by today's multinational corporate integration and control. Now, Blumberg's ground-breaking analysis of the law of corporate groups (or...
-
220 Best Franchises to Buy: The Essential Sourcebook for Evaluating the Best Franchise Opportunities
By The Philip Lief Group, Lynie ArdenHere are all the facts you need to make an informed decision about the franchise operation that best suits your professional goals, financial resources, and personal needs.