Marketing by the Numbers: How to Measure and Improve the ROI of Any Campaign
- ISBN-10
- 0814416209
- ISBN-13
- 9780814416204
- Category
- Internet marketing
- Pages
- 258
- Language
- English
- Published
- 2011
- Publisher
- Amacom Books
- Authors
- Bob Heyman, Leland HARDEN
Description
Measuring return on marketing investment doesn't have to be mysterious...even in the age of Web 2.0. This book provides you with a foolproof system for determining the effectiveness of all your marketing strategies, online and off. --Book Jacket.
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