Explains how salespeople and marketers can make loyal customers of the modern-day wealthy and elite, revealing what the truly rich really want.
Marketing to the Affluent: A Toolkit for Life Insurance Professionals
本书剖析新精英分子的生活与心理:什么样的商品会让他们动心?他们都在哪些地方购物?他们如何做出购买决定?消费方式如何?他们想从顶级品牌中获得什么?他们对市场有什么期许?
0 In Traditional Chinese. Distributed by Tsai Fong Books, Inc.
The Sky's the Limit tells the real story about what goes on behind the gilded doors of today's ultra-affluent.
Based equally in the archives of firms such as Louis Vuitton, Boucheron, Chaumet and Hermès, and in palace and private collections, this book explores the role of maharajas in an age of high spending and fashion.
With this book, your business will soon become a top producer for the world's most prominent, richest people. --
The first ever global history of luxury, from Roman villas to Russian oligarchs: a sparkling story of novelty, excess, extravagance, and indulgence through the centuries